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Weekly Good Thinking
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Campbell’s x Cynthia Rowley wasn't on my bingo card
Plus: People love to hate Alpha brands, and Augustinus Bader made a baddie move.
Nov 9
•
Chris Danton
17
9
5
Moda Operandi is crazy. But onto something.
Plus: Calisthenics is the new running, and Nike’s making healthcare moves.
Nov 2
•
Chris Danton
32
7
5
The Row is giving Goop
Plus: Offball understands culture and, prepare to pay hardcore dollars for soft skills.
Oct 26
•
Chris Danton
30
8
10
The Ordinary is deeply confused.
Plus: Disconnection is now a game, and Instagram might actually be doing something right.
Oct 19
•
Chris Danton
27
4
3
Aerie and Refy killed it this week.
Plus: AI-influencers have landed, and Sweetgreen is getting spicier.
Oct 12
•
Chris Danton
35
8
3
Adidas has already won the Super Bowl
Plus: Lies are spreading about ChatGPT’s ad, and Pizza Hut’s gone bland.
Oct 5
•
Chris Danton
27
2
2
Loro Piana has gone quiet luxury to full Jamiroquai
Plus: Eight Sleep built a recovery wearable for your mattress, and A24’s restaurant will own date night.
Sep 28
•
Chris Danton
22
4
4
Google doesn't understand humans
Plus: Paloma Wool drops a mother of a campaign & Louis Vuitton builds a wonderland.
Sep 21
•
Chris Danton
30
1
10
Magnum Ice Cream wants you to rave. Sober.
Plus: Nike is returning to form, and 'lore' is everywhere.
Sep 14
•
Chris Danton
21
4
5
J.Crew are "dumb dumbs"
Plus: Tory Burch's kids are building brands, and Honey Deuces are inspiring cool & cringe spins.
Aug 31
•
Chris Danton
32
4
10
Depop, Lucky, and Gap are feeling sexy
Plus: Consumers have unmet potent urges, and you can now drink nicotine.
Aug 24
•
Chris Danton
28
2
6
Marketing is no longer a dirty word
Plus: Pamela Anderson is making pickles, and Gen-Z's real POV lives in the groupchat
Aug 17
•
Chris Danton
28
7
5
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