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Move over, Sephora. Fine dining is after Alphas
Plus: Aperol might lose its chokehold on summer, and brands are spending big on experiences. Welcome to GOOD THINKING. A weekly newsletter about…
Mar 9
•
Chris Danton
16
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GOOD THINKING
Move over, Sephora. Fine dining is after Alphas
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Dove is making butt deodorant. Lynx is after your crotch.
Plus: 3 Middle school boys are blowing up the internet, and Longevity is a $600B market every brand should care about. Welcome to GOOD THINKING. A…
Mar 2
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Chris Danton
21
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GOOD THINKING
Dove is making butt deodorant. Lynx is after your crotch.
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Saint Laurent is hoping you like basement sushi. You will.
Plus: Diptyque thinks we have plant amnesia, and Staud says Pasta is a sport, and WeChat is ready for the future of AI retail. Welcome to GOOD THINKING…
Feb 23
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Chris Danton
29
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Saint Laurent is hoping you like basement sushi. You will.
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Apple wrote a self-help book
Plus: TheRealReal is real serious about Substack, and AI is changing influencer deals. Welcome to GOOD THINKING. A weekly newsletter about marketing…
Feb 16
•
Chris Danton
8
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Apple wrote a self-help book
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6
Thom Browne won the Grammys
Plus: Google is beating OpenAI on brand, and do-good is going bad. Welcome to GOOD THINKING. A weekly newsletter about marketing trends, cultural…
Feb 9
•
Chris Danton
10
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Thom Browne won the Grammys
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Pamela Anderson is a master class on rebranding
Plus: Silvers are sexy, sporty, and all over the Super Bowl + Perimenopause is rising and coming for retreats. Welcome to GOOD THINKING. A weekly…
Feb 2
•
Chris Danton
20
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Pamela Anderson is a master class on rebranding
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2
Is Coors' new campaign a lie?
Plus: 'Longevity Dads' are fueling healthcare start-ups, and British brands are killing it. Welcome to GOOD THINKING. A weekly newsletter about…
Jan 19
•
Chris Danton
17
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Is Coors' new campaign a lie?
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Brands are bringing work to LA
A prophecy we can make real.
Jan 15
•
Chris Danton
8
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Brands are bringing work to LA
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2
Brands stepping up during the fires
Plus: A small dose of distraction. Welcome to GOOD THINKING. A weekly newsletter about marketing trends, cultural insights, viral content, emerging…
Jan 12
•
Chris Danton
8
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Brands stepping up during the fires
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CPG is getting into politics
Plus: Beauty brands are getting philosophical and “Gen Z aesthetic” about to move beyond cliché. Welcome to GOOD THINKING. A weekly newsletter about…
Jan 5
•
Chris Danton
19
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CPG is getting into politics
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Boom Boom times ahead. Steak, booze, and leather are back.
Plus: Skims is positioning for an acquisition and Merit is worldbuilding. Welcome to GOOD THINKING. A weekly newsletter about marketing trends, cultural…
Dec 15, 2024
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Chris Danton
15
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GOOD THINKING
Boom Boom times ahead. Steak, booze, and leather are back.
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2
Taco Bell is coming for Disney’s job
Plus: TikTok Live finally has a heartbeat and The Rainforest Cafe has Gen-Z animated. Welcome to GOOD THINKING. A weekly newsletter about marketing…
Dec 8, 2024
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Chris Danton
15
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Taco Bell is coming for Disney’s job
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