Are we about to get serious?

This is exciting!

The lens of this letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.

Typically we’ll land in your inbox on a Sunday. For you to catch up over tea and in between scrolling. If you have a feral child in your house—as I do—or just have a good hobby, it’s made to be enjoyed in bits. Mark an unread and return to it on Monday.

We’ll occasionally share longer trends pieces or thought pieces too.

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Learn more about us and what we do when we’re not writing this letter here.