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Missing a key factor in the softening of the NA Spirits market. There's a whole new category trend emerging in THC from hemp space. Still under the radar but this category is now stealing share from alc and NA in top liquor store chains. I co-founded one of these beverage companies and the growth is crazy - a great read for background here: https://www.theatlantic.com/ideas/archive/2024/07/hemp-marijuana-legal-thc/678988/
Missing a key factor in the softening of the NA Spirits market. There's a whole new category trend emerging in THC from hemp space. Still under the radar but this category is now stealing share from alc and NA in top liquor store chains. I co-founded one of these beverage companies and the growth is crazy - a great read for background here: https://www.theatlantic.com/ideas/archive/2024/07/hemp-marijuana-legal-thc/678988/
Definitely a huge space. Still has too many silly regulations IMO but will get bigger once they fix all that.