Hi all,
Late send! Blame it on bad internet and the delight of getting on stage at SxSW London.
This episode is a fun one. Loads of stunty campaigns. We talk about whether all these spectacles work beyond gaining eyeballs. It’s a good listen.
Enjoy! And let us know what you think.
Hit the links to skip to the bits you fancy
04:31 — TOBLE MELTDOWN // A tween tantrum goes viral in an airport. Turns out to be a Toblerone ad. Smart or triggering? We get into it.
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13:15 — HELI DELIVERY // Elf airdropped skincare to a sailor mid-ocean. Fun. But did it make sense?
20:22 — PURE GOLD // When a sugar-drink giant tried to block PureSport’s activation at a half-marathon, they pivoted. It was brilliant. Here’s the LinkedIn post we mention.
25:15 — AI TATTOOS // This Cybersmile campaign is unsettling, powerful, unforgettable—exactly as intended. This might be the best use of AI imagery I’ve seen yet.
32:01 — OPEN CRINGE // So many people loved the AI-heavy OpenAI Jony Ives launch video/photo. We had other feelings.
41:32 — CHUCKMATES // Chicken Shop Date’s Amelia joined forces with Converse for ‘Chuckmates’, a dating show where shoes are the first impression.
45:13 — TOMATOES RISING // High fashion goes playful with Loewe’s giant tomato hot air balloon. The luxury brand that dares to be witty and weird — and pulls it off.
That’s all, folx.
-Chris
If you listened/read this and liked it, that little heart is there for that. The algo and I appreciate it.
PS. If you prefer Apple, Spotify, or YouTube, you can listen there too.
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