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Transcript

The power of brand

Why SouthWest should be looking at Nike & why brands should be prepping for LA28

Hi all,

This week on the podcast we get into the power of your brand and how it can all slip away if you aren’t careful.

We also discuss who’s winning brand-wise at the Paris Olympics and what to consider moving into the LA28 games.

And finally the rise of private-label brands.

2:35 - Why SouthWest should be looking at Nike for lessons.

6:09 - The ROI on ‘brand’

7:53 - How Hoka and On benefited from Nike’s misstep

12:22 - The difference between Paris and LA and what it means for activations at the LA28 games

13:58 - Pendulum swings in trends, how to find what works for your brand

16:06 - Ulta wants the Alphas. Can private-labels win?

18:82 - The difference between well-branded private-label and ‘basics’

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