Hi all,
We’re back.
This week on the podcast we dive into the theme that emerged as I wrote last week’s letter: splurgy, do-able indulgences.
We dive into how this can apply to a variety of sectors—retail, f&b, sport.
And how it’s a strategy that can really flex up and down—elevating something that’s every day or bringing something lux into reach.
It’s fun, it’s short. Hope you enjoy.
2:24 - Bar La Rue & the US Open delighting people’s feeds with chicken nuggets and caviar bumps
3:38 - Target’s earnings show mini’s are big wins.
5:35 - Luxury brands like Gucci are making themselves accessible
8:09 - Smoking as ‘affordable luxury’
“Yesterday night’s Madewell x Alexa Chung Zippo lighter souvenir—passed around on sterling silver trays nearby bar tables with bowls of cigarettes—was a hit yet again this evening. Smoking is back, and it’s kind of a refreshing leader move for a historically tweeny brand like Madewell to seize the moment in its own rebrand toward a chicer, more ageless standing.” -
, Magasin.
9:50 - Officine Universelle Buly’s curation offers affordable ‘entry points’
11:05 - JCrew’s print catalog is the ultimate trifecta of indulgence, accessible, and quality.
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14:00 - ‘Luxury’ is changing in the face of AI
That’s all, folx.
- Chris
Every time you hit the little heart it tells the algo good things. Much gratitude.
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