Hi all,
After a week off due to technical issues and a week off because of, well, political issues. We’re back.
This week we dive into two brands that gave me a smile during a dark hour.
Calm and Slack.
I mentioned Calm in the most recent issue, and you can get some excellent perspectives on it in this AdWeek article I contributed to alongside some other awesome voices.
We dive deeper into why it worked and what you can learn from it.
For more fun reading on how Calm built its biz and their approach generally, check out this article.
Second, we discuss the fantastic humanity happening in the most unexpected place: Slack’s app update notes. I wrote more about that on LinkedIn. It’s a breath of fresh air if you ask me.
Enjoy!
That’s all, folx.
-Chris
PS. If you prefer Apple, Spotify, or YouTube you can listen there too.
Visuals in case you have no idea what we’re talking about!
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