Pro tip: Don't mention your brand

Hi all,

Thanks for the lovely emails and notes you have shared on the podcast. Still getting our sea legs but stoked you’re enjoying it.

This week we kept things even shorter.

Covering just the two big highlights from the last letter:

ATHLETES GET PERIODS & THE ART OF AN APOLOGY.

Both topics emphasize empowerment by truly embracing and taking control of an experience.

1:21 - Sport Your Period—a delightfully, unbranded campaign from Knix

2:31 - The power of getting to the ‘root’ and knowing why the campaign should exist

3:15 - Megan Rapinoe, the unexpected and perfect choice

6:04 - What Knix could have learned from Swehl

knix

A post shared by @knix

7:46 - The perfect apology California Pizza Kitchen apology.

8:21 - Keeping the consumer first but not losing the product in the message

@calpizzakitchenPSA on how to make CPK Mac 'N' Cheese correctly.👨🏻‍🍳🍝 Use promo code cheeseANDmac for 50% off your Mac 'N' Cheese order available for takeout and delivery. Offer valid July 19, 2024 – July 31, 2024, for take-out or CPK delivery only. No third-party delivery. 50% off order of Mac and Cheese. Use promo code: cheeseANDmac. Only at participating locations in the U.S. (excluding locations in airports, stadiums, universities, Guam, mobile kitchen, and franchised locations). Excludes tax, catering orders and gratuity. No substitutions, modifications, or additions. Cannot combine with other offers or fundraisers. One per customer per day. One per check. No cash or gift card value. Employees are not eligible and will not apply to Dine Out Card. Void where prohibited. Additional exclusions or restrictions may apply, and terms may change without notice. Offer may be canceled due to pricing or other errors. Questions (including list of non-participating locations)? Call (800) 919-3227.

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To cap it off we discussed how on point this podcast by Glossy was. If you want to get the download on what tweens are buying in skincare, give it a listen.

If you have the time and do enjoy this, give it a little heart. And feel free to share what would make it more valuable. Clearly Kirsten and I love chatting with one another but want this to be helpful too.

That’s all, folx!

-Chris

PS. If you prefer Apple or Spotify you can listen there too.

PSS. Substack doesn’t offer an easy way for you to make the timestamps clickable prior to uploading the podcast. Some people asked if we could. That’s how I like to listen too, skipping to the bits I am interested in. So I’m experimenting with a hack. If the links don’t work, apologies. If they do: hooray. If you’re an expert, and I’m just missing how to do this properly, please let me know. Appreciate it.