Magnum Ice Cream wants you to rave. Sober.

Plus: Nike is returning to form, and 'lore' is everywhere.

Morning,

Glad to be back!

The nice folx at Frontify have invited me to attend Paradigm in Morocco next week. Will you be there? Reply and let’s hang!

If you only read one thing in this letter I recco: This one’s a bit long. I didn’t read for a whole week. I was ruthless with my deletes. But the inbox had a lot of nuggets left. Skip to your sector for a sho…