L.L.Bean has fully logged off. And many others have too.

Plus: Neko Health will raise your heart rate, and Gen-Z is going bespoke.

Morning,

This week I had the pleasure of MC’ing a stage at Brands & Culture in London, and it was a blast (though my team winning the high-speed ad concept competition was a small ego highlight too. Go, team!)

B&C are going to be at Cannes again this year. Get your tickets!

And if you’re a reader who wants to say hi or a brand looking for a Cannes GOOD THI…