Morning,
Bit of a broken record moment but: I need your vote for SxSW London: Super Creator Economy and Span the Spectrum: Alphas to Silvers by Dec 19th. Thank you!!
This week on the pod there are a lot of hot takes:
Advent calendar—the trend that hasn’t peaked.
Taco Bell’s theme park attraction photobooth, and why it’s clever
Spotify Wrapped: time to wrap it up?
Pinterest Predicts: love it and why it feels a bit different this year.
Liquid Death x Depend collab—Is this the start of something great for Depend?
AG-1’s airport vending machine is just the tip of this opportunity
As always, this pod dives into the biggest trends, shifts, and brands of today.
Enjoy!
-Chris
GOOD TAKES
00:00 // ADVENT CALENDARS
We talk about advent calendars and how they are still working for brands. And becoming bigger in the kids demo, specifically tween ‘beauty’ and ‘book calendars’, etc. And where it might go next year.
Other fun things we discuss in this bit: Artist-made Christmas tree trending: Things like this, this, and this. And this adorable tiny art vending machine.
04:37 // TACO BELL’S RIDE THROUGH
Taco Bell's Drive-Thru photo booth was my must-read recco in the weekend letter. Love this for a lot of reasons. Here’s why.
11:10 // SPOTIFY WRAPPED
I asked this weekend: Is Spotify Wrapped anymore that meme template? We talk about what we saw online, how Wrapped started, and why it might have lost its way.
17:45 // PINTEREST PREDICTS
I truly love Pinterest Predicts for its forward-looking view. This year, the list felt more ‘visual trends’ heavy, but there are some great cultural gems too.
20:53 // LIQUID DEATH x DEPEND
Note: I learned yesterday that I’ve been calling it Depends all my life when, in fact, it’s Depend. But not before we recorded this. You live and you learn.
This post and the pod get into why this collaboration is so good for Depend. We also discuss what I’d like to see Depend (no S) do. This is my dream assignment if anyone knows them.
I briefly mention the TSA’s social account which is a true must-follow.
30:32 // DIPTYQUE’S CANDLE
Watch this to get it:
31:47 // AG-1 AND AIRPORT OPPORTUNITIES
AG-1’s new airport vending machines set off an entire conversation around the opportunities in airports. Many hot takes and free ideas here. If this excites you, reach out. We also briefly mention Away’s new campaign.
If you prefer Apple, Spotify, or YouTube you can listen there too.
That’s all, folx.
-Chris
If you read this and liked it, that little heart is there for that. The algo and I appreciate it.
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