Hi all,
This week on the podcast as the Paralympics comes to a close this weekend, we chat about opportunities for LA28.
We chat about the potential of the Paralympics and a necessary shift brands could make in their thinking.
We also discuss the challenges of navigating the spread-out nature of LA and the need for brands to understand the different locations and events.
And, we chat about LA's culture and ways that can be used to make the games more fun for spectators and athletes alike.
LA is such a unique city.
The sprawl is real.
The diversity is amazing.
The culture is its very own.
While it seems extreme for some brands to begin planning 4 years out, it felt like a nice time to discuss how these games can build on the momentum of Paris while it’s still fresh.
01:44 - Honing in the Paralympics
06:00 - Navigating the sprawling city that is Los Angeles. The good and the bad.
12:00 - Brands as connectors and facilitators—ways to win.
16:58 - Non-alc brands could have a huge moment.
13:46 - Tapping into the Wellness Culture of LA
18:50 - Supporting athletes in unique Ways
25:26 - Facilitating relationships between athletes
30:38 - Uplifting communities: opportunities for brands to support the diverse diasporas of LA
Hope you enjoy!
- c
LA28 Olympics is a big opportunity for brands