J.Crew are "dumb dumbs"

Plus: Tory Burch's kids are building brands, and Honey Deuces are inspiring cool & cringe spins.

Morning,

Housekeeping: I’ll be taking a week off next week for a digital detox/my birthday. I’ll be playing Foster Kamer’s latest Summer Fridays radio and giving my eyeballs a full week’s rest. I’m headed to Comporta, send recs!

If you only read one thing in this letter I recco: FAUX VINTAGE. Pair it with STARRING MY TWIN. Palate cleanse with BUTTER BABIES.

As always,…