Hello from a sunny corner in Brooklyn,
This week, Kirsten took my advice from the letter and read the bits I recommended—a first!
We dive into the phenomenon of Rush Talk on TikTok and how it relates to back-to-school as a whole.
The answer to the question above is no, but back-to-school is changing.
RushTok is one piece. Homecoming is another. The pre-season, as I’ve mentioned before is now a thing. Even parents are a bigger piece.
In this podcast, we chat about that.
We talk about how Gymshark is getting it right.
We also, because I’m me—and I can’t help but harp on the Gen-X and silver generation opportunities—we discuss the journey parents are going through during this season.
A fun one. Hope you enjoy it.
00:00 — Off-topic but fun observations about the MTA ads and how they’re evolving into storytelling opportunities
03:04 — The Rise of Rush Talk on TikTok. How back-to-school has changed—it’s segmenting.
10:13— Understanding the emotional journey of parents and students during BTS
15:09—Tapping into trends and sentiments for success
16:50—Celebrating the ‘empty nesting’ phase and the opportunities for brands
-Chris
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