Hi,
This week on the podcast we get into one of my favorite topics: intergenerational marketing.
In the letter, I wrote about the massive rise in people moving in with their parents.
This shift has been happening for a while but marketers have yet to truly capitalize on what it means.
So we dig in.
0:29 - Moms are the best roomies
1:56 - The power of Gen-X’s free income and how their spending will shift
4:13 - Cross-generational influence—the influence is going both ways.
7:12 - The standard for '‘elder’ products is shifting dramatically
After that, we get into a few other fun topics from the letter.
8:40 - Private label popularity
10:48 - Women’s health shakeup and opportunity
12:56 - Resolve’s brick-and-mortar in Aspen
16:12 - How Madison Reed could be having more fun
That’s all, folx.
- Chris
You can also listen to these on Apple and Spotify if that’s your jam.
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