GOOD THINKING

GOOD THINKING

Google doesn't understand humans

Plus: Paloma Wool drops a mother of a campaign & Louis Vuitton builds a wonderland.

Chris Danton's avatar
Chris Danton
Sep 21, 2025
∙ Paid

Morning,

I’m coming off a very fun week attending Paradigms in Morocco. The midweek letter will be all about that. I met tons of interesting people (hi, guys!) running agencies you need to know about and masterminding things like ‘the word of the year’. There were some very cool speakers, like eubrandstrat, who dropped a lot of gems. And—a rare occasion—…

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