Milan Retail - High and Lows - 2024

Hi all,

I’m experimenting with sending you all these podcast episodes mid-week. Do we like this? Prefer I link them in the weekly letter? As always, let me know. I’m sensitive to not overloading your inboxes.

This week’s episode we dive into all things Milanese retail. Ok, not ALL things but a couple of highlights. One of two low points and a lot of detailed takes on what was working and what wasn’t. If you’re a retail nerd, this one is for you.

This dives deeper into a few stores I mentioned in the last letter. The goal of this episode is to get much more granular.

Below are the stores we get into, where you can find them in the podcast if you want to skip ahead, and a few supporting pics (or own and from the Google).

Enjoy!

OFFICINE UNIVERSELLE BULY (at the top)

Officine Universelle Buly Milano

SEZANE (around 17:30)

Sezane Milano

LEVI’S (around 24:30)

Levi's Milano (not much to show here, visually)

LA DOUBLE J (around 30:00)

La Double J Milano (and a window in NYC for a new men's collab)

CORSO COMO 10 ( approx 33:40, briefly)

ZARA HOME (approx 36:05)

Zara Home Milano

MASSIMO DUTTI (briefly towards the end)

Massimo Dutti Milano

That’s all, folx!

-Chris