GOOD THINKING

GOOD THINKING

Adidas opened a hotel in London

Plus: Ronnie Fieg is getting into the food biz, and Rick Owens made a toothpaste for smokers.

Chris Danton's avatar
Chris Danton
Dec 07, 2025
∙ Paid

Morning,

Several amazing new client kick-offs this week and an impromptu ‘assignment’ to cover the best of Milan and Cortina ahead of the Olympics means this letter is a short and sweet list of FUN FOR THE WEEK. Back to regular programming next week!

As always, the lens of this letter is a best-of-the-best on culture, trends, marketing, etc. What I’m drop…

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