Adidas has already won the Super Bowl

Plus: Lies are spreading about ChatGPT’s ad, and Pizza Hut’s gone bland.

Morning,

If you only read one thing in this letter I recco: SUPER ADI

As always, the lens of this letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.

Let’s dive in!

CULTURE

I BETCHA // Kalshi, famous in this letter for its unhinged AI-fever-dream ad, famous everywhe…