Adidas 5-min ad might be the future.

Plus: Air is making B2B interesting, and luxury hotels are sanctioning decor theft.

Morning,

I’ll be in NYC May 28th for an event with Substack. Anyone else going? Let’s meet up!

Our Cannes plans are coming together quickly, but if you want a panelist, to host a GOOD THINKING event, or want to get coffee. Hit reply!

If you only read one thing in this letter, I recco: WINNING MOVE, PERMISSION TO STEAL or ENGINEERING A COMEBACK. FUN FOR THE…